Dan Janal's guide to marketing on the internet : getting people to visit, buy, and become customers for life
One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.
In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value–no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:Conduct market research onlineSell to consumers and business–to–businessUse one–to–one marketing techniques to create customers for lifeConduct highly effective public relations campaignsUse the Internet as a customer support center
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